THE Proven Best Strategy to Truly Grow Your Business

Are you aware that a recent Federation of Small Business study showed that more than 98% of visitors to your websites leave without taking any action. Now these people have arrived at your site for a reason, they've either been sent there by a related link or through a search engine. So they must have some interest in what your website is about else they would never have arrived, so why would you just sit there and let them leave? Well, maybe you don't know that its relatively simple to still have an opportunity at building a relationship with even these people. Surely if you did realise, you'd take some action to ensure you had a chance to sell to them at some point right?

Similarly a recent report conducted by the Direct Marketing Association, into the effectiveness of direct marketing methods, discovered that this strategy came out top - by a long shot.

They found that for every pound put into an such a campaign, £37.05 came back in return!

After all, if you could put £1 into a machine, and get £37.05 back out the other end every time, how many times would you do it?

As many as you could right?

Just for the record the next most effective method was internet marketing giving a return of £15.65 for every £1 spent. so I'd say I'm in a strong market!

Now, the great news is, you don't need a website to benefit from an this campaign. Sure it would help and certainly it should be in your longer term plans to have a presence online, especially as last year alone, £20 billion was spent online. It's still growing too, while the rest of the world suffers recession, the internet marketplace is still growing stronger than ever. But you can see huge returns using email even if you have an offline business.

So, lets run through the basics of what this really is.

First off, this works no matter what business or industry you are involved in. You could have a sole trader business or employ thousands in multiple locations. You could have an office, a retail outlet, a workshop, be mobile, run a restaurant, a hotel, an accountants, have a website business or anything really and this method will work for you and applies to walkthrough traffic, telephone calls, mail, and website traffic etc.

For the sake of ease I am going to use the term 'shop' to encompass all of the above scenarios and more.

So there I am in my 'shop' , people coming in, looking around, some buying, some making contact, many leaving without doing either, some will come in again on a regular basis, many wont. I am well aware of the general rule that it often takes 6 sales attempts or contacts to actually make a sale.

So I determine to do something about it, I set up a method to collect these visitors contact details, decide to collect their name and email address and in return, to say thanks to them, I give them a discount voucher or some free relevant information etc.
So now I have a method to contact them, I set up an automated system and it starts sending them emails on a regular basis, some give interesting information regarding our industry/ business etc, some advise of promotional offers, if I am quiet I can send out a broadcast message to them offering a discount or a deal if they buy within 24 hours or if they book a table on a certain evening etc.

I am building a strong relationship with those people who havent yet bought from me,  educating them as to the benefits of what I have to offer, presenting them with as many reasons to decide to use my services but balancing that with helpful useful related information and guidance so even if they dont use me, they feel they have gained some great value from our relationship and will think of using me in the future and also recommending me to others.

Now I have also set up a similar system to collect the details of those people who do buy from me, and there is flexibility to move people from one system to another once they do purchase from me. When I contact these people by email, its not so neccesary to educate them why they should buy from me as they already have done so, but I want them to get the maximum possible benefits from using my product/service (whatever that may be) and so some of my emails will be advising them how to get the best from it, how others have got the best from theirs, maybe running competitions for feedback and stories and of course, powerful crosselling opportunities.

I can use the emails to promote any of my other lines, I can promote other peoples products too for pre agreed cut of the profits, I can send them to pages of my or others websites to sign up to additional programmes, maybe monthly memberships giving tremendous value and the opportunity to have a lot of my customers in one place.

Often i will advise them of updates to my products or new ways that people have found to make them even more useful. Customer service issues can be dealt with too, I can set up frequently asked questions pages and promote that through the emails and answer the questions through the emails too.

The uses are pretty much endless and certainly far more than I can put onto this page.

And its all done in advance, set up and running on autopilot, I dont have to press send for each and every email I send. Its all set up in advance to be sent on day 1 , day 3, day 5 etc etc and then i still have the opportunity to send a one off broadcast email if I have a specific time sensitive reason to do so ie a special offer based around some newsworthy event that has just unexpectedly occurred. whilst you'd be fortunate to get an ad in a publication at very short notice, you can send out an email to your list/s immediately.

Now even more good news, if you have one product/ service this is great and you can have a couple of email set ups, one for non purchasers, one for existing customers. However if you have more than one product line, dont fear, you can have lists for each product line so your email messages will be totally targetted to the specific information etc the reader requires whilst still being able to cross promote your other lines.

Hundreds, thousand, even millions of pounds are being made right now using this method. It is so truly powerful, the only restriction on it is the one in your head.

Now even more great news. You dont need to know a thing about how to set this up, how to run it or anything. Just understand the huge benefits it will bring to your business.

We will set it all up for you, for FREE!

Now you will have to do some work, a little bit, eg data capture and sending of offline visitors but we will help you set that up in the most effective manner depending on your business. Also some advice re the content of the emails specific to your business, but again we will take care of all the setting up and actual physical input.

You get this for FREE! All you then have to do is invest a low low monthly maintenance charge of £250 for a minimum of twelve months, simply to cover us implementing new proven email strategies on behalf of your business, and for us to provide highly effective email content for your end users to benefit from, and that should pay for itself many times over in the coming months.

We have to say the £250 a month is a ultra special deal and open to the next 10 accepted applications only, so do not delay, place your order now and enjoy your business growing.

    

You enjoy all of these benefits, and much much more:-

·        CONVERT MORE WEBSITE VISITORS TO LONG TERM CUSTOMERS RATHER THAN JUST LETTING THEM LEAVE TO SPEND THEIR MONEY WITH YOUR COMPETITORS

·        BUILD SOLID LONG TERM MUTUALLY BENEFICIAL RELATIONSHIPS WITH YOUR CONTACTS SO THAT YOU ARE AT THE TOP OF THEIR MINDS AT THE PRECISE MOMENT THEY NEED YOU

·        PROVIDE OUTSTANDING CUSTOMER SERVICE AND PRODUCT SUPPORT TO YOUR CLIENTS RESULTING IN THEM RECOMMENDING YOU TO MORE PEOPLE

·        HAVE THE ABILITY TO EASILY CROSS SELL RELATED PRODUCTS AND SERVICES SO ADDING MORE PROFIT TO YOUR BUSINESS  

·        INFORM, EDUCATE AND ASSIST YOUR CLIENTS TO REALISE THAT YOU ARE THE BEST PERSON TO PURCHASE FROM, YOU HAVE A DUTY TO THEM TO DO THIS

·        ALL THIS CAN ALSO BE IMPLEMENTED WITHOUT YOU EVEN HAVING A WEBSITE, JUST BY USING YOUR OFFLINE CONTACT SYSTEMS

·        WE WILL SET IT ALL UP FOR YOU FOR FREE  

·        ALL THE ABOVE WILL LEAD TO MORE CLIENTS, HAPPIER CLIENTS AND HIGHER PROFITS FOR YOUR BUSINESS

FREE SET UP THEN £250 A MONTH FOR US TO RUN YOUR WHOLE CAMPAIGN (MINIMUM 12 MONTH CONTACT) 

·        WE WILL SET UP THE NECCESARY OPT IN FORM AND EMAIL AUTORESPONDER ACCOUNT

·        WE WILL SET UP THE EMAILS AND PROGRAM THEM TO BE AUTOMATICALLY SENT OUT ON SET DAILY PERIODS

·        WE WILL WRITE THE EMAILS (SUBJECT TO SOME INPUT FROM YOU AS THE BUSINESS OWNER) IN SUCH A WAY TO MAXIMISE THE POSITIVE EFFECT THEY HAVE ON YOUR CLIENTS

·        WE WILL REGULARLY CHECK THE RELEVANT STATISTICS AND AMEND ANYTHING AS REQUIRED

·        WE KEEP ACCESS TO THE ACCOUNT AND THE LIST OF CLIENTS AT ALL TIMES TO ENSURE SECURITY

·        ALL THIS IS HANDS OFF FOR YOU, LEAVING YOU FREE TO RUN YOUR BUSINESS

·        SET UP FOR FREE THEN LOW LOW INVESTMENT OF JUST £250 PER MONTH FOR A PROVEN STRATEGY THAT HAS SEEN OTHER BUSINESSES SUCCESSES SOAR

[T&Cs apply ,minimum 12 month contract}

    

If you should have any queries please feel free to contact us, simply pick up the phone and call us on 02920 619906 or email us. Though to be honest, a phone call would be best as we can then discuss things fully.

Seriously, all the people, individual and businesses, that are making good money online right now, every single one of them uses email marketing in their campaigns. It works, simple as that and you just have to use it in your online campaigns too if you really want to succeed.